On June 19th Santa Clara University hosted the annual Baby Boomer Venture Summit. This forum brings together a great group of industry leaders, thought-leaders and start-ups in the growing market segment of baby boomers. Let’s see how my own memory is working…I’ll bring you the 10 things that I remember from this great event.1) According to Mary S. Furlong, Executive Producer of the summit, healthy living and aging is a $480 billion industry. And 80% of the purchase decisions in this industry are made by women-so you know who’s the boss…2) Paul Kleyman, editor of ASA’s Aging Today, is frustrated about how little attention the mainstream media pays to baby boomers, being obsessed with mainly younger people. Let’s keep in mind that the boomers are a 77 million population and the biggest spenders in the consumer market.3) Simplicity is Key. James Koch of Leavy School of Business says that the successful products for the 50+ consumers bring simplicity to the consumer’s life. World Hearing Organization and Seronostics, the winners of the $10K business plan competition, both makes products that make the life of the consumer easier.4) Today you are potentially exposed to 30 different media channels compared to just six […]

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