“So, what do you do?”Does this question make you cringe because you have to speak your 30-second introduction? Perhaps you’re uncomfortable with it because it’s just “not quite right”—and it doesn’t capture the magic of what you really do to help others. Or, maybe you’re wondering if it sounds canned, corny, and over-rehearsed. That’s a real turn-off, for you and the other person, isn’t it?One thing I know for sure is we’ve all been through the exercise of writing our 30-second introductions multiple times. Typically, you get a piece of paper on it with lines that you have to fill in, and voila, you have your 30-second introduction! Maybe it’s time to revisit the old “30-second”, update it, and breathe new life into it so you can attract more business!Would you like some tips about how you can energize and emotionalize your 30-second introduction, or “30-second sound byte”. Great! Here’s how…The FormulaAs human beings, we respond to people, topics, and things that stimulate our emotions, so it is crucial, if you want to be “heard”, that your 30-second sound byte stimulates emotions. If you fail to stimulate an emotional interest or response, people simply won’t listen to you. Here is […]

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